Stella & Dot, the social commerce-based accessories company, will add to its offerings on April 8 with a full range of handbags.
The nine-piece collection will retail from $22 for a cosmetics case to $138 for a weekender bag. Founder and chief executive officer Jessica Herrin called this the nearly 10-year-old company’s “launch into a lifestyle brand,” as well as a chance to double its market opportunity.
“In the $30 billion accessories market in the U.S., bags and jewelry each account for approximately $10 billion,” Herrin told WWD. “We see the same opportunity in bags as we did in jewelry — giving women on the go a simple way to be chic.”
Other styles include a $59 technology case that serves double duty as a clutch and wallet, a $39 jewelry roll, a classic $89 tote and a $128 convertible bag that has zippers up the side to let the wearer decide if she wants a sleeker or more expanded silhouette. A small handbag collection was released in 2011 — containing two cross-body and two convertible cross-body to clutch styles — but this is the first significant push for handbags geared for daytime use.
With sales expected to surpass $200 million this year — business grew from $175 million to $200 million from 2011 to 2012 — Herrin projected the new category will take in about $25 million through the end of the year. In addition to the brand being carried exclusively online at stelladot.com, the brand is sold via 14,000 active stylists around the world.
“We’re really investing in this as a huge growth category. We just opened a dedicated in-house design studio for this in Sausalito [Calif.],” Stella & Dot chief creative officer Blythe Harris said. She added that the bags are comprised of a combination of coated canvas, waffle poly and Saffiano leather and come in ikat, snakeskin and colorful multistripe prints.
Herrin added: “Broadening our accessories line by launching the new and massive category of bags allows us to make that opportunity for stylists bigger than ever before. It’s a ground-floor opportunity with a proven company.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast