Art and fashion have always been cordial bedfellows. At Miami Art Week, which runs through Sunday, they’re positively cozy.
The Outnet is participating in Miami Art Week for the second year in a row. “Signature Style” is a collaboration with Edie Parker and the Young Artist Initiative, which celebrates self-expression through fashion and art. Three artists — Derek Hunter, a painter; Sharit Ben Asher, an architect and visual artist, and sculptor Maryjane Claverol — were chosen to customize Parker’s acrylic Jean clutches.
In 2015, The Outnet partnered with the Tappan Collective, an online platform for selling original artwork. Tappan x The Outnet.com featured works by Gia Coppola, Eric Chakeen, Luke Chiswell, Cheryl Humphreys, Martinet & Texereau, Ward Roberts and Mattea Perrotta.
“For us, art makes sense because the customer loves it and we’re all about the curation,” said Andres Sosa, executive vice president of sales, marketing and creative at the Outnet. “We’re helping curate a selection bringing fashion and art. Working with the Young Artist Initiative and its emerging talent aligns with the Outnet’s DNA as an innovative, digital brand. The Edie Parker clutches are the perfect fun, yet fashionable blank canvas for this project.”
According to the Outnet, the clutch, despite its small size, is fashion’s ultimate statement-maker. Hunter’s deliberate paintings are calculated investigations into geometric abstraction with loud, tones and gradients. Silva, inspired by modern life in the Internet era, reflects a desire to escape technology and return to nature, while Claverol unites the divergent art forms of fashion and taxidermy, working with animals that aren’t considered attractive and giving them style with color and embellishments.
“It’s one of our big markets in the U.S.,” Sosa said of Miami. “During the fair, it’s an interesting combination of people, interests lifestyles and art. We know by research that our customer is really into art. It helps position us as a 360-degree lifestyle brand and generate some buzz.”
Each artist was given two clutches designed by Parker, which is known for its Lucite minaudières. The capsule of six styles will be revealed and auctioned in partnership with Christie’s during a cocktail event on Thursday, with proceeds benefiting Miami’s Design and Architecture Senior High. The private event will be held at Ocho at Soho Beach House with the Outnet’s Front Row members and VIPs invited. The opening bid for a Derek Hunter clutch is $400.
Sosa said art and fashion will cross-pollinate at Soho Beach House when The Outnet’s customers will be introduced to Young Artist Initiative artists. Danielle Bernstein of We Wore What, Martha Graeff of Around in Style and Rocky Barnes are cohosting the evening.
“The Young Artist Initiative’s emerging talent aligns well with The Outnet’s DNA as an innovative, digital brand, and introducing our customer to their artists is another opportunity to showcase our sense of curation to our customer,” Sosa said.
“One of the clutches will be given to a customer and another will be used in a social media competition,” Sosa said, adding that the project legitimizes the Outnet at the art event. “It’s giving us a reason for being at Miami Art Week, rather than just parachuting in.”