Tumi Holdings Inc., the lifestyle brand best known for its travel and business accessories, has named Michael Petry creative director, to succeed consulting creative director George Esquivel, WWD has learned.
Petry, who joins Tumi on July 1, was senior vice president and creative director at The Frye Co. since 2007, where he is credited for expanding the brand. Before Frye, Petry was a senior design director for Prada, and before that served as senior design director of footwear for Ralph Lauren. He began his footwear career at Adidas USA.
“We believe that his extensive experience in design, sales and marketing make him an ideal fit for Tumi, as we continue expanding the brand both domestically and internationally,” said Jerome Griffith, chief executive officer and president. “Michael will be a driving force behind Tumi’s creative direction, bringing new styles and aesthetics to our product offerings.”
In addition to being responsible for strategic creative direction and ensuring alignment on all product-related initiatives, design processes and business objectives, Petry will lead the visual merchandising and store design. He will report to Griffith.
Petry credited Tumi for having a team of “innovators redefining the luxury travel space for over 40 years.”
Esquivel was at Tumi since 2013 and has been continuing his namesake footwear and accessories line. Tumi credited Esquivel with bringing “his own sense of cool into the brands’ collections as well as thoughtful, precise construction with a sense of refreshed youthfulness and beauty, which will continue to impact the brand moving forward.”
The $530 million, publicly traded company sells a wide range of luggage [with wheels and without] including satchels, garment bags, cross-body bags, business cases, backpacks, messenger bags, day bags and totes, as well as accessories such as passport cases, mobile covers, umbrellas and electric current adapters.