By  on August 29, 2019

One could say Ben Gorham is something of a dreamer.

“As a [business] model, I like the idea of creating and perfecting a product over a long period of time with the hope of selling it forever,” said the founder of the Stockholm-based Byredo. Both notions seem unlikely, now that social media and the Internet have given consumers an unrelenting desire for newness and pushed brands into a never-ending loop of accelerated production and shortened consumer use.

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