Adidas and Stockholm-based headphones producer Zound today unveiled two wireless headphones, the FWD-01 and RPT-01, launching on Sept. 25.
The headphones boast a human-centered design co-created by athletes and built for athletes at all levels and disciplines. The FWD-01 is in-ear headphones for runners with up to 16 hours of playtime, auto-pause capability, and interchangeable ear tips and wings, while the RPT-01 headphones for training is an over-ear style with up to 40 hours of playtime, removable and washable knitted ear cushions and inner headband, and can create custom shortcuts with the action button. Both styles are IPX4-rated, sweatproof and have USB-C charging.
“Our starting point for Adidas Sport headphones was the desire to match the unrivaled experience that Adidas loyalists expect from their footwear and apparel,” said Zound Industries designer Ella Rennéus. “For every Adidas product, empowering athletes to create in any field of play is paramount. This is so true for headphones, which have the power to enhance and really change day-to-day life.”
Founded in 2008, Zound designs, develops and markets headphones and speakers and is in partnership with Urbanears and with Marshall to design, develop, manufacture and market headphones for the brand through a global license. The company revealed its partnership with Adidas in 2018.
The new headphones come weeks after a report found that the global active noise-canceling headphones market, or ANC headphones market, is expected to reach over $9 billion by 2024. The report from Arizton expects the market to grow around 14 percent through 2024.
The Adidas Sport FWD-01 headphones will retail for $149 and the RPT-01 will retail for $169.