By  on June 25, 2014

It’s story telling time for Pineda Covalín.

“We are showing something different,” Ricardo Covalín, cofounder and designer of the Mexican accessories brand, told WWD. “With the collection, we are telling a cultural story, and at the same time it’s in style. We are not just into stripes or colors. Whether it’s a silk scarf or a tie, there will always be a story, inspired by pre-Hispanic Mexico, traditions, the Mayans or the Aztecs, nature or an endangered species.”

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