Accessories trade show Coeur, which premiered last fall in Los Angeles and was held two seasons there, is expanding to the East Coast.

This story first appeared in the July 30, 2012 issue of WWD. Subscribe Today.

Developed by Henri Myers and Lisa Elliot Rosas, Coeur focuses primarily on accessories with a small selection of gift, home and lifestyle products. The show will make its debut during New York’s accessories market week, overlapping with Intermezzo, Accessories Circuit and AccessoriesTheShow, Aug. 6 and 7.

Spring collections from 32 lines, including Made Her Think, Bing Bang, Bliss Lau, Eugenia Kim, Missoni Handbags, Dirty Librarian Chains, Odette New York and Joomi Lim are slated to showcase their wares at 404 Tenth Avenue, a few blocks from the Jacob K. Javits Center. Buyers from Barneys New York, Liberty London, Scoop NYC, Bloomingdale’s and Amazon are among the retailers registered to attend.

“Coeur has more of a boutique approach,” said Desiree Kohan of Los Angeles boutique Des Kohan, “including a hand-selected and well-edited selection of designers, which makes a buyer’s job a lot easier.”

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