After the absence of more than a decade, Eastpak, a backpack and travel gear brand owned by VF Corp., will re-enter the North American market next year.
The relaunch for fall 2018 will include core packs, soft-sided luggage, heritage leather styles and the upscale Lab collection which had only been available in the United Kingdom.
Eastpak will also continue its partnership with brands such as Undercover, MGSM, Vetements and longtime collaborator Raf Simons, at their runway presentations for the upcoming fall season, the company said.
Its Padded Pak’r backpack has been especially popular with young people but is hard to find in the U.S. and Canada.
The relaunch comes as a result of an exclusive distribution agreement the brand has signed with ZoneTwo USA to manage its business in the U.S. and Canada under the direction of newly appointed U.S. brand manager Jon Bergman. ZoneTwo has managed Eastpak’s U.K. business since 2014.
Eastpak will open a showroom in New York’s Flatiron District in January 2018, and will present at Agenda in Long Beach and Liberty in New York in January in addition to Pitti Uomo in Florence, Seek in Berlin and Revolver in Copenhagen.
Eastpak was founded in 1952 as a manufacturer of military-issue packs and duffels for the U.S. VF purchased the brand in 2000.