FAM Brands, which owns the Bally Total Fitness name in the U.S., Canada and Mexico for certain trademark classifications, is expanding its roster of product categories.
Cameo, a Montreal-based hosiery company, has been licensed to produce socks, with a soft launch for holiday. A full rollout will occur for spring, which will reach stores in March. The line will feature about a dozen styles that will be sold in three-packs for $5.99 and six-packs for $7.99, and be technically advanced sport socks. Functional features include arch compression, half- and full-cushion soles, mesh-top breathability, protective toes and reinforced heels. The color palette will include vivid accents, brights and classic hues.
In addition, EMD Group LLC and American Glory have been licensed to produce intimates and swimwear under the Bally Total Fitness label, respectively. Both will launch in the spring. Swimwear will retail for between $29 and $49, and intimates will retail from $19 to $49.
Bally Total Fitness is also looking to break into other categories such as home fitness products, health and wellness, gym and sports bags and backpacks.
Through the original agreement, FAM Brands has been manufacturing and marketing the Bally Total Fitness women’s activewear collection, including tops, sports bras, bottoms and hoodies. A fitness accessory collection was also launched by FAM.
In addition to Bally Total Fitness, FAM Brands, a privately held company based in Commerce, Calif., has such brands as Marika, Balance Collection, Zobha, Teháma, Peace and Pearls, and La Vie Jet Setter, as well as licensed products under labels such as The Limited and Eddie Bauer.