Scarves have long been a cornerstone of Hermès, and in recent years, the company has launched activations around the product, known as carré in French.
The latest is Hermès Carré Club, a showcase of the brand’s creativity and artistic expression as it relates to scarves. A pop-up at 459 West 14th Street in Manhattan opens to the public today and operates through Sunday. Carré Club’s next U.S. stop will be Los Angeles from Nov. 8 to 11. The activation also will open this month in Toronto and Singapore and travel to Milan in November.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion