Imperial Headwear has partnered with Sugarloaf Social Club to offer a collection of hats and visors, with a percentage of the proceeds donated to a junior-golf initiative. SSC is a golf society dedicated to environmentally and socially sustainable golf initiatives.
The first beneficiary will be the Schoolhouse Nine, a course that opened last July and is the first and only course in Rappahannock County, Virginia. The proceeds that will be donated to the club will help subsidize the purchase of equipment and professional instruction for underprivileged junior golfers in the surrounding area.
“At Imperial, we understand the importance of supporting the next generation of golfers and the impact access to a quality and sustainably designed facility can have on them,” said David Shaffer, director of marketing at Imperial Headwear. “We embrace the responsibility of championing these key initiatives and are honored to do so with a creative offering that golf enthusiasts from around the country are sure to enjoy.”
The three initial models are the Schoolhouse, a rope-style hat in a performance fabric with a snap-back closure and black rope running across the visor; the Headmaster, a visor featuring a high crown and white terry-cloth sweatband, and the Commonwealth, a bucket-style hat finished with a red grosgrain ribbon. Each design is decorated with a “Play or Perish” patch featuring the Sugarloaf Social Club banner.
The Schoolhouse and Headmaster retail for $35, and the Commonwealth for $40. Ten dollars from the sale of each hat will be donated to the cause.
“Imperial is one of the oldest and most respected brands in golf and headwear,” said Ian Gilley, cofounder and president of Sugarloaf Social Club. “So to partner with them on a project that will help support junior-golf participation at an architecturally, socially, environmentally and economically sustainable course — a course that Sugarloaf Social Club literally built — is a dream come true.”
The hats will be sold at Imperial Sports’ web site.