LA PERLA SHAPES UP: La Perla will unveil its first line of shapewear, called ShapeCouture, on Sept. 4 at the Invista Inc. stand at the Mode City fair in Paris. The launch is part of Invista’s new Lycra beauty platform of quality fabric, The Science of Shaping, which will be displayed at the Invista stand showcasing innovations in both intimate apparel and swimwear.

This story first appeared in the August 9, 2010 issue of WWD. Subscribe Today.

NATORI’S NEW SITE: The Josie by Natori brand of young contemporary lingerie, loungewear and sleepwear is getting its first e-commerce site,, which is launching on Tuesday. The Web site was created by the Natori Co.’s creative agency, Cool Gray Seven. The Josie by Natori brand will also have its own Facebook and Twitter pages. Customers placing orders on will automatically be directed to the checkout and will have the opportunity to shop the Natori Collection as well.

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