Global Brands Group Holding Ltd. has signed a multiyear licensing deal with Timberland for men’s and women’s socks, soft accessories and cold weather accessories.
Under the terms of the deal, the Hong Kong-based Global Brands will design, produce and distribute Timberland men’s and women’s socks, baseball caps, felt and straw caps, leather gloves, printed lightweight and woven scarves and cold weather accessories beginning in spring 2018.
“At Timberland, we take great pride in designing products with style and purpose, never compromising quality, to meet the needs of our global consumer,” said Katherine Cousins, vice president of licensing and accessories for Timberland. “Global Brands shares these values while delivering on our highest standards.”
Jarrod Kahn, president of accessories and home for Global Brands, called Timberland “one of the world’s most iconic outdoor lifestyle brands and we look forward to maximizing the potential of the partnership through utilizing our deep retail relationships and global distribution capabilities.”
Jason Rabin, president of North America and chief merchandising officer of Global Brands, added that the company sees “significant opportunity to grow the brand in these categories, leveraging our extensive expertise and global network.”