By  on May 14, 2019

New York-based fine jewelry brand Alison Lou is celebrating a marked year.

Founded by Alison Chemla, the whimsical brand launched a spin-off line of Lucite hoop earrings called Loucite in April 2018. The sell-out range of costume styles has increased the label’s business by 40 percent — offering more of the brand’s 100,000 Instagram followers a way to buy in. Today, Alison Lou has issued an anniversary collection of bright Loucite hoops, available in 10 colors.

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