By  on September 21, 2018

TOKYO — A young yet powerful jewelry brand from Monaco with a strong presence across Europe and Asia is making its first entry into Japan with a newly opened store in the upscale shopping district of Ginza. APM Monaco is hoping to appeal to fashionable Japanese women with its fun yet elegant range of silver jewelry.

Founded in 1982 by Ariane Prette, the company spent three decades designing and manufacturing fine jewelry for many of the world’s top brands. Now that Ariane’s son, Philippe, has taken over as chief executive officer, his wife Kika serves as creative director. She is the force behind APM Monaco as a brand, which for the past seven years has created unique yet affordable pieces from sterling silver and cubic zirconia. Some of its earring studs cost as little as $1 while most of the collection is priced below $200.

To continue reading this article...

load comments
blog comments powered by Disqus