By  on April 3, 2008

Many firms in Manhattan’s Diamond District have been passed down from parent to child and some date back four generations. But mom-and-pop jewelry operations have dwindled as major brands like Cartier, De Beers and Van Cleef & Arpels dominate the market with worldwide advertising and marketing campaigns.

This story first appeared in the April 3, 2008 issue of WWD. Subscribe Today.

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