By  on August 21, 2019

Atlanta’s luxury watch market is heating up this summer.

Audemars Piguet launched a 530-square-foot boutique in Lenox Square through its first-time U.S. management and operations partnership with the Watches of Switzerland Group, whose relocated, redesigned Mayors’ flagship houses a Rolex shop-in-shop. The adjacent stores share a prominent corner and back office, but Audemars Piguet can’t be accessed from Mayors’ sales floor and features exclusive decor with a custom chandelier and Vals stone imported from Switzerland. As Audemars Piguet shifts its business model from wholesale to retail, whether through company-owned doors or partnerships like its Hamptons’ location with Material Good, both watch entities realized they needed each other to enter the Southern city with panache.

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