Drawing inspiration from their signature beading and embroidery, Badgley Mischka will launch a fashion jewelry collection on May 1 for fall selling.
The Badgley Mischka jewelry collection is produced in partnership with Kenilworth Creations, a Warwick, R.I.-based private-label jewelry design and manufacturing company.
Last year, Mark Badgley and James Mischka, in a venture with footwear licensee Titan Industries Inc. and apparel licensee MJCLK LLC, acquired the rights to the Badgley Mischka trademark and other Badgley Mischka IP from Iconix Brand Group for $16 million in cash. At the time, Mischka told WWD, “It’s really been our quest to own the brand again and control all the nuances that go into a business today. We missed a lot of those things and making certain decisions.”
Badgley Mischka’s statement-making fashion jewelry features earrings, necklaces, bracelets, chokers and pins featuring materials such as crystals, stones and freshwater pearls, sometimes interspersed with feathers, lace and ribbon. Retail prices range from $38 to $348. The collection has a slightly vintage and highly artisanal feel.
“We have always loved beading and a touch of shine on our runway, so jewelry is a very natural fit for us and our design aesthetic,” said Mischka.
Standout pieces include mini-floral necklaces, encrusted metal rope necklaces and metal leaf chokers. There are also vintage floral ribbon chokers and encrusted floral and feather necklaces. The jewelry uses base metal, and most of the line is 18-karat gold plated with hand-wiped antique, Russian plate rose-gold plate, imitation rhodium (silver) and hematite plate.
There are four deliveries planned a year, with several shipments in each. Distribution is aimed at Badgley Mischka’s retail accounts that include Saks Fifth Avenue, Neiman Marcus, Nordstrom and Bloomingdale’s. The fashion jewelry will be hitting stores in August.
The designers previously had a fashion jewelry license with Sequin, which ended two years ago. It continues to produce high-end jewelry in a fine jewelry license with Manhattan jewelry firm Clyde Duneier. It also does a less expensive (than Kenilworth) jewelry line called Belle for retailers such as Dillard’s.
The Kenilworth collection will be its largest, in terms of distribution.
“We sketch it and they bring us findings, building each piece by piece,” said Badgley. A lot comes from Kenilworth’s archives, where the family-owned business collects jewelry. Hand-made samples are produced in Rhode Island, and the collection is manufactured in Asia.
Mischka added that the designers’ eveningwear collection is often heavily beaded, which always inspires its jewelry. For some of the more embellished gowns, their clients might go with a cleaner look, but will wear a chandelier earrings or a bracelet to go with it. They said their customers will often mix high and low, and will wear fashion jewelry with their evening gowns.
Badgley Mishka’s other licenses are for fashion watches, footwear, handbags, bridal and furniture, which is being launched at High Point, N.C. “We have a personal affinity for that,” said Mischka, noting that the furniture was introduced in February on their runway and is featured in their Long Island home. The company recently signed a deal with Synclaire for a children’s footwear line suitable for wedding season and flower girls with crystal and satin details. The shoes retail from $38 to $84.