By  on February 27, 2019

During Sacai’s fall 2019 men’s wear show, which took place in Paris earlier this year, the models wore what appeared to be beaded necklaces that came in either shades of black, or a red, blue and white colorway. In the runway imagery they just look like beaded necklaces, but they are actually a collaboration with Beats on its Beats X wireless earphones.

Chitose Abe, Sacai’s creative director, said she wanted to incorporate Sacai’s philosophy of hybrid on the Beats product and transform it into something new. While she’s partnered with everyone from The New York Times to Nike Inc. on product, this is her first time working with a tech company.

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