PARIS — French high jeweler Boucheron has named French actress and model Laetitia Casta brand ambassador."Her strong personality, her values and her choices will be perfect in embodying Maison Boucheron both in France and abroad," said Hélène Poulit-Duquesne, chief executive officer of the Kering-owned jeweler.The move comes as high jewelry houses explore new ways to bolster relevance with younger audiences and find their footing in a digital sphere.The label recently launched an advertising campaign aimed at projecting a more contemporary look, and is refurbishing its Place Vendôme headquarters. With its temporary Vendôrama exhibition in Paris last month, the house explored new methods of educating the public about the brand, using a mix of interactive digital displays and employing actors for demonstrations.For the presentation of its Russia-inspired winter collection last July, the house built a winter scene in the Kering headquarters on the Left Bank of Paris, complete with sounds of owls and howling wolves, fake snow and birch trees.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.