By  on July 13, 2017

PARIS — As it prepares to celebrate its 160th anniversary, Boucheron is getting a facelift.

Over the next 12 months, the Place Vendôme jeweler will unveil a new advertising campaign, a fresh store concept and a renovated Paris flagship as part of a wide-ranging overhaul orchestrated by chief executive officer Hélène Poulit-Duquesne in preparation for the milestone next year.

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