The designer and Mauboussin will today jointly reveal their collaboration, with the first Bouchra Jarrar for Mauboussin collection slated for an unveiling in July alongside the winter 2016 couture collections.
“They chose me to bring something new, and very French,” said Jarrar, a petite dynamo who launched her couture house in 2010, earning a reputation for chic daywear with a sly, urban edge. “They asked me to bring a real vision to Mauboussin.”
Partial to biker jackets, lean pants and sneakers, a curtain of black hair her main accessory, Jarrar is never seen dripping in jewels. Yet she greatly admires the craft and creativity of high jewelry, citing Boivin and JAR among houses she admires.
At Mauboussin, she is to collaborate with an array of ateliers in Paris, echoing her work with weavers and embroiderers for her couture collection, with whom she works on bespoke tweeds and elaborate feathered creations.
Jarrar has included jewelry items done with goldsmith Goossens for her second and eighth couture show.
Earlier in her career, she designed costume jewelry at Jean Paul Gaultier. She subsequently had a long career in the design studio of Balenciaga under Josephus Thimister and Nicolas Ghesquière, and also worked at Jean-Louis Scherrer and Christian Lacroix before setting out on her own. It is easy to imagine her fetish harnesses being reimagined in miniature form.
At Mauboussin, Jarrar is to employ diamonds, precious metals and fine stones for a range of rings, earrings, necklaces, bracelets and cuffs, along with more affordable interpretations. She is also to oversee an accompanying image campaign.
Founded in 1827, Mauboussin has a reputation for colored stones, particularly rings and offbeat marketing. The brand made waves in recent years by including prices in its advertising; selling chocolates alongside expensive baubles, and offering free diamonds to the first 5,000 customers of its Ginza boutique in Tokyo, which opened in 2010.
Mauboussin is owned by French entrepreneur Dominique Frémont and managed by executive Alain Némarq, who bills the house as an “artistic jeweler” and one in tune with the times as women increasingly buy jewelry for themselves.
“For the last 12 years, the company only aimed at bringing its creativity to the street and to pull fashion to a new concept of jewelry more in tune with the times,” Némarq said, characterizing the partnership with Jarrar as a return to Mauboussin’s roots in high jewelry.
Jarrar said the Mauboussin deal signals a new openness to outside projects, and a willingness to devote herself entirely to creative endeavors. “I want to develop my scope of expression,” she said.