MILAN — As rumors continue to swirl around Buccellati and its ownership, the Italian jewelry company expects to close 2018 with an uptick in sales and is planning the celebrations to mark its 100th anniversary next year. “We are mapping out an event that will start from Milan and travel around the world,” chief executive officer Gianluca Brozzetti said in an exclusive interview.
The company is growing at a double-digit clip in 2018, Brozzetti revealed, boosted by expansion in Asia with the opening of five stores this year. Brozzetti also pointed to a strong communication campaign in the region, fronted by actress Zhang Ziyi, who is also a Buccellati brand ambassador. Brozzetti underscored the prominence and influence of the actress, who gained international recognition for her role in Ang Lee’s 2000 film “Crouching Tiger, Hidden Dragon,” which was nominated for 10 Academy Awards.