Emilie Fouilloux

MILAN Buccellati has teamed with ballet dancer-turned-DJ and digital entrepreneur Émilie Fouilloux for a jewelry capsule collection.

The Parisian Fouilloux, who kicked off her artistic career at the Paris Opéra and then joined the Miami City Ballet and the Scala theater in Milan, put her feminine touch on a few pieces of Buccellati’s “Blossom” collection.

“Buccellati has always been part of my daily life because both when I was dancing at the Opéra in Paris and here at the Scala I was always walking in front of their beautiful stores to go to work,” said Fouilloux. “Then after years of dancing, I decided I wanted to start a new path and I managed to meet Lucrezia Buccellati and I fell in love with her and the brand.”

Lucrezia Buccellati, who is cocreative designer of the jewelry house with her father Andrea, and Fouilloux customized the silver earrings, ring and bracelet of the Blossom collection, which is defined by gardenia flowers. The capsule, which is enriched with pink sapphires, is exclusively available at Fouilloux Madem Paris digital destination, which carries a range of objects, ranging from fashion pieces to interior objects, selected by Fouilloux and developed by international artists.

The capsule, which will be extended with the introduction of a necklace and a thinner cuff bracelet, will also be available at Buccellati stores starting from September. Currently, the collection retails at between 335 euros for the ring to 2,250 euros for the cuff bracelet.

Emilie Foilloux X Buccellati capsule collection

A look from the Emilie Fouilloux x Buccellati capsule collection.  Courtesy Photo

Asked about her upcoming projects, Fouilloux, who is currently traveling the world to meet new artists to involve in her Madem project, is making a comeback on the stage at the end of October in Milan with a theater piece called “Madame De Sade.”

According to Maria Cristina Buccellati, the brand’s global communications director, the company, which over the last few months has been focused on consolidating its current collections and training new jewelry artists, is currently working on the creation of a one-of-a-kind haute jewelry set to be unveiled during the Paris Haute Couture week in January.

The Chinese Gansu Gangtai Group, which is listed on the Shanghai Stock Exchange, acquired 85 percent of Buccellati last year. Following the acquisition, the Buccellati family and private equity firm Clessidra SGR retained a 15 percent stake in the company. Clessidra acquired a majority stake in Buccellati in an operation valued at 80 million euros in 2013.

Gangtai Group, which has investments in a range of businesses, paid 195 million euros for its stake in Buccellati, giving it an equity value of 230 million euros.

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