MILAN — It was a weekend to forget for Rosa Maria Buccellati, the victim of what appears to be a well-planned jewel heist.

Media reports pegged the value of the stolen jewelry at 10 million euros, or $13 million at current exchange, but the company issued a statement saying the figure is inflated, without defining the exact amount stolen.

The wife of Gianmaria Buccellati, president of the Buccellati jewelry firm, was about to drive into the courtyard of her Milanese home on Sunday when her BMW, containing a trolley filled with precious jewelry that had been exhibited in Milan as part of an art show, was struck by another vehicle.

Buccellati was distracted by the impact, and, as the other driver began apologizing, two partners in crime got away with the loot, which had been placed next to the driver’s seat.

Milan-based Buccellati was launched in 1919 by Gianmaria Buccellati’s father and is known for its engraved brushed gold and platinum jewelry embedded with fine stones, including rubies, emeralds, diamonds and sapphires.

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