By  on March 17, 2017
High Jewelry making of. Bulgari. Valenza . Italy. 11/2016 © david atlan

VALENZA, Italy — Those lamenting the sale of Italian brands to foreign groups were silenced on Friday at the official opening of the new Bulgari manufacturing plant and offices in Valenza, the historic jewelry hub located between Milan, Turin and Genoa.

“This investment in Italy, with such an advanced project proves three clichés wrong,” said Minister of Economic Development Carlo Calenda after the formal ribbon-cutting ceremony to a packed room of authorities, including the president of the region and the mayor of Valenza, as well as Toni Belloni, group managing director of parent company LVMH Moët Hennessy Louis Vuitton, the press and selected clients. “International investments do help Made in Italy, especially if they keep evolving production, making it more competitive to grow globally — and not the contrary,” said Calenda.

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