Jasmine Sanders for Bulgari

NEW MUSE: Bulgari has a new muse and digital ambassador — model and social media darling Jasmine Sanders, aka Golden Barbie.

New York-based photographer Michael Avedon shot Sanders in Rome for the new Bulgari digital jewelry campaign.

“Bulgari represents pure Italian luxury. It’s a lifestyle more than a brand — larger than life,” Sanders said.

Born in Germany and raised in South Carolina, Sanders counts 2.1 million Instagram followers.

In addition to her runway modeling, Sanders has fronted campaigns for brands including  Ralph Lauren and is a special correspondent for fashion and social media segments on Extra TV.