By  on November 3, 2016

BEIJING — Greeting guests on Nov. 3 in the foyer of Bulgari’s new exhibition here just hours before the opening, the company’s chief executive officer Jean-Christophe Babin couldn’t have sounded more enthusiastic.

“This show points at a new creative step for Bulgari. We’ve shifted out of our comfort zone and into the contemporary in a way that’s trendsetting. It’s been stimulating for the brand as a whole,” he said.

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