By  on December 23, 2019

TORONTO — No brand lasts for 140 years without having its eye firmly planted on the future. Now Maison Birks, the retailer of luxury jewelry and timepieces since 1879, is putting the future on its radar once more as it expands its e-commerce capabilities and unveils what it claims is Canada’s largest and most comprehensive online luxury store.

Launched this month, according to Birks Group president and chief executive officer Jean-Christophe Bédos, the company’s new and expanded “Hard Luxury” web site showcases the luxury brands now featured in Maison Birks’ 29 stores across Canada — some of which can only be found in the country through the Montreal-based retailer.

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