DOUBLE DUTY: Cara Delevingne is the new face of Dior Joaillerie, starting with the Rose des Vents campaign, WWD has exclusively learned. The actress and model is already entrenched in the maison’s stable as a beauty face, where she fronts both Dior Addict Stellar Shine lipstick and Dior Capture Youth line.
Delevingne has walked catwalks for numerous fashion houses and has been on the cover of many magazines worldwide, but recently has been picking up steam for her acting credits, appearing in films such as “Suicide Squad,” “Valerian and the City of a Thousand Planets” and “Her Smell.” Delevingne stars in the Amazon prime show “Carnival Row,” which premiered in August.
Rose des Vents translates to “wind rose.” The fine-jewelry collection, designed by Victoire de Castellane, is inspired by Christian Dior’s travels around the world incorporating the star motif and his favorite flower, the rose. It launched in 2015.
The campaign was photographed by Alasdair McLellan and filmed by Caroline Gaimari and will be unveiled Oct. 1. A global campaign in digital and print, images will premiere in several publications, including in Tatler Hong Kong, Vogue Arabia, Harper’s Bazaar Jewelry (China) and Elle U.S., with a short film unveiled in Paris’ Charles de Gaulle Airport on Nov. 1.
Next up for Delevingne and the French house: the Oui collection, with images to be unveiled later this year.