Charming Charlie, the women’s contemporary jewelry and accessories retailer, has joined forces with StyleWatch, the fashion magazine for Millennials, to create a limited-edition capsule collection, featuring fashion-forward jewelry, handbags, shoes, watches, hat, scarves and sunglasses.
The collection, which will consist of 60 pieces overall, will retail between $5 and $39. It will be available starting today at Charming Charlie’s nearly 370 stores in the U.S. and Canada, as well as at charmingcharlie.com/stylewatch.
StyleWatch editors gave design direction for the collection based on runway looks. The partnership will roll out over a three-month time period with 20 new styles introduced into the collection at the beginning of both September and October.
The collaboration will be supported with a national advertising campaign consisting of print, digital and experiential components, including a VIP launch event at the Charming Charlie flagship store. The campaign spotlights fashion bloggers as models including Sheryl Luke of Walk in Wonderland, Ashley Robertson of The Teacher Diva and Tai Beauchamp of The Tai Life.