By  on June 20, 2018

Caroline Scheufele, copresident and artistic director of Chopard and Cie SA, had an epiphany whilst having coffee with Livia Giuggioli in 2013, whom she first met when Giuggioli’s husband, Colin Firth, won an Oscar for “The King’s Speech.” Giuggioli was working to promote eco-friendly practices in the fashion industry, and asked Scheufele where her gold came from. When Scheufele realized she couldn’t answer the question, it set her on a course to make her family maison sustainable.

The luxury brand has recently committed to using only 100 percent responsibly sourced gold in all its jewelry and watches from July 2018, one of the first luxury brands in the industry to make such a promise.

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