LONDON — Sustainability is an issue within the fine jewelry industry once again, with consumers and brands alike questioning the provenance of diamonds — and considering alternatives.
Twelve years ago the film “Blood Diamond,” which starred Leonardo DiCaprio, captured the mood of many consumers worried whether their rocks had come from battle zones or financed warlords. A few years before that, De Beers waged a war of words with Survival International, a nongovernmental organization, about diamond mining and whether it was driving the Bushmen of the Central Kalahari Game Reserve from their homes.
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Photographed by Kuba Dabrowski/WWD
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