Carol Pennelli

David Yurman has promoted Carol Pennelli to the position of brand president.

Pennelli is a veteran of the brand, having spent the last 15 years in a variety of roles — most recently as chief commercial officer. She originally joined Yurman from the beauty sector, lastly working with Bobbi Brown Cosmetics as senior vice president of sales, education and global special events.

Pennelli’s new role is effective immediately. She will report directly to David Yurman, who continues as the brand’s chairman and chief executive officer. In her new role, Pennelli will oversee “all functions outside of design and creative,” according to the company.

Yurman said of the appointment: “Since Carol joined our company over 15 years ago, we have transformed from a wholesale company to a dynamic global omnichannel organization. Carol has been critical to our business’ growth across all commerce points, and has a unique and deep understanding of our brand. We are well positioned for growth under her leadership, and I look forward to continuing working with Carol to achieve greater success.”

Pennelli added of the promotion: “I am honored for the opportunity to be at the helm of David Yurman as this dynamic American brand evolves into a truly global organization. Working closely with David, Sybil and Evan, I look forward to fostering an environment that seamlessly unites functions, while elevating the innovative and entrepreneurial DNA of David Yurman.”

In May 2017, then-ceo Gabriella Forte resigned after a two-year run and Yurman stepped in as interim ceo — a role he has now taken on permanently.

Yurman associates were informed of Pennelli’s appointment Tuesday afternoon.

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