By  on October 28, 2019

Diamonds continue to be a girl’s best friend, claims De Beers in its new industry study. The 2019 edition of the firm’s Diamond Insight Report examines the ways in which diamonds continue to “rule the roost” for women marking pivotal life-cycle events.

The company took its latest report as an opportunity to examine how young couples buy diamond jewelry for each other, coining the term “love-gifting” to describe jewelry consumption in the post-#MeToo movement era.

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