By  on November 18, 2019

ROME — As she grows up, Delfina Delettrez Fendi, 32, is becoming more and more similar to her mother, Silvia Venturini Fendi, the creative director of Fendi men’s and accessories collection. The same discreet refinement, a subtle Roman accent and eyes that sometimes speak more than words. However, Delfina, like every woman in the Fendi clan, has her distinctive traits, which in her case result in a sense of intriguing mystery, not only floating around her, but also giving distinction to her Delfina Delettrez jewelry line, launched in 2007. While this was originally infused with a sort of rebellious, dark and maybe a bit punk attitude, now the brand’s designs, more mature and precious, play with gears and intricate mechanisms bringing to light what is usually hidden. That sense of mystery, while challenging the fine line between real and surreal, also returns in the brand’s new store, located in the heart of Rome on Via di Monserrato, a stone’s throw from the iconic Campo dei Fiori square. Focused on a palette of mint green matched with deep blue and gold touches, the brand’s only freestanding store features walls covered with mirrors making the space looking much larger and airy. The brand’s creations are showcased in glass boxes, which seem to be floating in the air, adding a sense of magic to the environment.

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