Denise De Luca, a public relations specialist with extensive experience in the luxury jewelry sector, has been named director of public relations for Chopard.

Deluca, who began her post on Monday, reports directly to Jean-Baptiste Maillard, chief executive officer of Chopard USA. De Luca has worked in the luxury jewelry market for years, most recently with David Webb and earlier at de Grisogono, Graff and Bulgari.

Chopard, a 159-year-old Swiss jewelry and timepiece house, is known for its unique designs, craftsmanship, stones and commitment to sustainable luxury as well as for being an official partner of the Cannes Film Festival for 21 years.

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