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The Expression is a new fine jewelry collection from diamond industry veteran Zuri Mesica. After nearly 40 years as a diamond dealer, designer and partner at Julis Klein, working with jewelry houses such as Van Cleef & Arpels and Cartier, Mesica decided to launch his own line two years ago. Rather than pursue flashy, big gems, which he knew plenty about — he sold the 32.1-carat diamond that became the Annenberg diamond ring to its designer, David Webb — he wanted to anchor his collection in something meaningful.

“I was working on it for a while, trying all kinds of designs,” said Mesica. “I was drawing and it just came to me. I said, ‘After all these years, I’ve never seen anything to do with a pencil.’ I know the pencil is very powerful and symbolizes freedom of expression all over the world.”

Mesica has developed the entire collection around the pencil, a tight range of 18-karat gold and diamond bracelets and necklace and rings shaped like pencils. The bracelets and rings wrap, in the vein of a Cartier Juste un Clou nail bracelet or ring, and the earrings come in drop pencils. Each style is available in black, white, rose or yellow gold with diamonds encrusted on the eraser and point of the pencil. Prices range from $2,100 for a ring to $10,800 for a bracelet.

The collection launches Aug. 21 and will be sold through Celebrities including Selena Gomez, Jessica Alba, Cindy Crawford, Kaia Gerber, Doutzen Kroes and Nina Agdal have been wearing pieces from the collection. Additionally, a portion of sales from The Expression benefit Pencils of Promise, a nonprofit that builds schools and develops education programs in impoverished countries. Mesica’s goal is to build one school by the end of the year with proceeds from The Expression.

“Today, all of the market has changed and people are really not looking for flashy things,” Mesica said.