The range will be launched on Nov. 15 at Parisian luxury concept store Colette, where it will be sold in exclusive until the end of the year, before it make its international debut. The charms, along with colored portraits of Jacobs, will be on show for a week this month in a Colette window.
The new collection includes charms, cut in geometric shapes and crafted from pink gold, engraved with iconic words of the Z generation, such as “Boss,” “Squad” and “Lit,” among others. The charms, which will also come embellished with black and white diamonds, can be purchased with a titanium bracelet with a pink gold closure, as well as a titanium chain and colorful cotton threads.
Retail prices will span from 75 euros, or $83 at current exchange rate, for a plain charm to 335 euros, or $372, for a piece decorated with white diamonds.
Launched in 1994, Dodo, which bears its name from an extinct flightless bird that lived in Mauritius until the island was colonized, is controlled by the Pomellato jewelry group. This was acquired by French luxury conglomerate Kering in 2013.