After almost a decade designing jewelry ranging from one-off to mass market, Erin Wasson is launching a fine jewelry line called Wasson. The 25-piece range is made in Los Angeles from sterling silver, 14-karat gold, diamonds and pearls, and retails from $500 to $2,500.
This story first appeared in the July 8, 2015 issue of WWD. Subscribe Today.
“My love for jewelry is unequivocal,” said the model, above, wearing her designs. Her first foray into jewelry came when her pal Alexander Wang asked her to design body chains for his second runway show (she served as stylist for his first two shows). That led to an exclusive collection for Maxfield, followed by a line for surf brand RVCA. Soon, others began to take notice of Wasson’s edgy aesthetic and jewelry manufacturer Pascal Mouawad signed her to design a costume collection called Low Luv.
“Designing 50 stockkeeping units twice a year plus holiday for seven years, I saw a lot of product, but my lifestyle has changed to wanting less and wearing less, like a lot of people shifting to quality over quantity,” she said. “And I wanted to work with precious metals and stones again.”
The collection is inspired in part by architectural elements such as windowpanes, doors and fences as well as car headlights from the Fifties. There’s an almost masculine, industrial feel with toggles on necklaces and even the way Wasson uses pearls, such as a floating setting that accentuates the negative space on a ring.
“I definitely think I’ve simplified things and become much more unwavering in my aesthetic because I want to know that what I’m buying is going to stay with me. If you look in my closet, it’s quite boring,” she laughed.