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WWDStyle issue 02/07/2011

NEW YORK — Eva and Gentry Dayton, co-owners of Eva Gentry boutique and Eva Gentry Consignment in Boerum Hill, Brooklyn, have launched their own jewelry designs with hope of a similar following.

This story first appeared in the February 7, 2011 issue of WWD. Subscribe Today.

The collection features diamonds, citrine and other semiprecious stones set in silver and gold. Eva Gentry jewelry currently includes rings and earrings in reconfigured antique settings and original designs, and will expand to include necklaces and bracelets.

“We found that everything out there was really expensive for what it is,” Eva Dayton explained on what prompted she and her husband’s move into design. “I just like simple jewelry — minimal, classic and easy. And I love stacking — I love five rings on one finger, six or seven bracelets on one wrist.”

Stud earrings cut in delicate, geometric shapes are paired with stackable rings, including an 18-karat yellow gold band with alternating black and white diamonds — a bestseller among brides-to-be. Another standout is a sterling silver and white diamond ring fashioned from an antique cuff link. The collection will retail from $120 to $3,000, and the duo plans to offer custom-made jewelry in the future.

Asked if a new line would be produced each season, Eva Dayton said: “We have the luxury of making jewelry as we get inspired. It doesn’t have to have any rhyme or reason with anyone else’s schedule. We like to bring new things in when we get new clothing in, too. That’s always fun.”

For now, the collection will sell exclusively at the Eva Gentry boutique — a gallery-like space with white brick walls, hardwood floors and subtle Gothic details — alongside a roster of jewelry lines such as Philip Crangi, Hoorsenbuhs, Ficalora, Annie Costello Brown and Rosa Maria.

The store’s wares include apparel from Ann Demeulemeester, Rick Owens, Maison Martin Margiela, Dries Van Noten and The Row and have inspired a decade-long following by a devoted clientele. The couple plans to expand the boutique’s jewelry repertoire even further: Gentry Dayton has collaborated with New York-based artist Wes Lang on a separate jewelry collection for men and women that will bow at Eva Gentry in the coming months.

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