By  on July 9, 2018

Sophie Kahn and Bouchra Ezzahraoui of AUrate, an ethically sourced fine jewelry brand based in New York, are aiming to pave the way using a unique “home try-on box” sales strategy. Just don’t call it a subscription box.

“We prefer the term ‘Home Try-on Stylist Box.’” said Kahn.

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