By  on June 13, 2019

CAPRI — Cinemagia — the magic of cinema — was the theme Bulgari explored this year for its new haute joaillerie collection unveiled on Wednesday in a location strongly associated with glamour, luxury and vacationing Dolce Vita actors — the beautiful Italian island of Capri.

“Capri was really discovered and developed by Emperor Augustus, who found this jewel on the sea and built his vacation home and gardens there, followed by powerful Roman families, aristocrats and members of the Senate,” explained Bulgari’s chief executive officer Jean-Christophe Babin, emphasizing Capri’s strong link with Rome, where the brand is headquartered. “And then it became the favorite destination of actors in the Fifties and Sixties, where love stories and other legendary stories were born.”

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