By  on July 1, 2019

PARIS — With an eye to global expansion, Kering-owned Qeelin, a contemporary Chinese jewelry label, has set down roots at the epicenter of high jewelry: the Place Vendôme in Paris. Tucked between two iconic French luxury labels — fellow Kering house Boucheron and the traditional French shirt maker Charvet, the brand is the new kid on the block. Not for long, however, as another Kering label, Gucci — which makes its high jewelry debut this week— will soon be opening a store on the square.

Qeelin chief executive officer Christophe Artaux described the move as fitting founder Dennis Chan’s original goal of taking contemporary Chinese jewelry “to the world,” and making an international brand from Chinese origins.

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