By  on January 21, 2020

PARIS — Swarovski is launching a new kind of lab-grown diamonds — ones with colors.

“We love to cut, we believe we’re real master cutters, so this category always intrigued us,” said Markus Langes-Swarovski, member of the company’s executive board, speaking of lab-grown diamonds. The company tested lab grown diamonds in 2016, and began offering white lab grown diamonds two years later.

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