NEW YORK — Family-owned Swiss watchmaker Frédérique Constant will introduce its first fine jewelry collection.
This story first appeared in the December 1, 2011 issue of WWD. Subscribe Today.
Beginning today, the 14-year-old brand’s Double Heart line will be available at Bloomingdale’s and William Bartham here, as well as 10 independent boutiques. The 15 pieces include charm bracelets, cord wraps and pendants and earrings comprised of rose gold, silver and diamonds.
“Our jewelry designs effortlessly harmonize the classical with the contemporary for a woman who is elegant yet spontaneous, sophisticated and has a strong sense of herself. The collection breathes elegance for a woman who has true style and values exquisite workmanship,” Frédérique Constant’s chief operating officer Aletta Stas-Bax told WWD, adding that a more aggressive rollout, as well as an expansion of the brand’s fine jewelry offerings, will take place in the coming year.
Offerings range in price from $395 to just less than $2,500. With an emphasis on “easy, wearable pieces” and “accessible luxury,” a diamond-accented heart charm on a cord bracelet starts at $395, while a more elaborate style featuring an entirely pavé-encrusted heart with full-cut diamonds is $1,095. The most expensive styles are a rose gold necklace and earrings with double-pavé diamond hearts, each retailing for $2,495.
Husband and wife co-founders Peter C. Stas and Stas-Bax were inspired to create a jewelry collection after a trip to Rome last year, where the city’s art collections and architecture resonated with them. Stas-Bax said she drew her first designs on a scrap of paper on a bus tour through the city.
The fine jewelry range is an addition to the company’s Double Heart Beat timepiece collection — and the brand will market and sell the two together. The Ladies Automatic Double Heart Beat has become one of the brand’s signature watches, recognizable by a pair of intertwined hearts that form an aperture in the dial and reveal the movement’s “heartbeat.”
Stas-Bax maintains that this complementary jewelry collection holds personal meaning to her. She said, “For me [it] mean[s] the love between two people, the love between a man and woman, and the love between a mother and a child.”