By  on February 20, 2019

Amor, with its range of sterling silver and gold jewelry designed and moderately priced to sell at a high rate of volume, has begun making inroads into the U.S.

The 40-year-old, vertically integrated jewelry brand based in Obertshausen, Germany, is widely distributed in Europe, and in Canada, at 84 Hudson’s Bay locations. Last fall Amor started selling in the U.S. at Lord & Taylor, which has six stores carrying the line. Lord & Taylor and Hudson’s Bay are part of Hudson’s Bay Co. Amor also sells at certain locations of Gift-ology, the gift shop chain owned by Hannoush Jewelers.

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