MILAN — Giorgio Armani is planning to launch the first high jewelry collection under his namesake brand. The unveiling will coincide with a pre-fall show to be held here at his theater on Via Bergognone. The event is scheduled for Nov. 14 and will be followed by a dinner. Additional details were not available at press time.
As reported, in March he unveiled a Giorgio Armani Privé Haute Jewellery collection made in Italy by hand under the designer’s direction. “I believe that today there is a genuine interest in artisanry, for beautifully crafted, exclusive items made with care, and made to last,” Armani said at the time. “It felt like the right time to dedicate my energy to the creation of high jewelry, to complement the existing Armani Privé clothing and accessories offering.”
That collection, which made its debut in New York at the brand’s Madison Avenue boutique, in conjunction with the arrival of the spring 2019 haute couture, derived from an Art Deco inspiration. Diamonds, sapphires and rubies were set in white gold for pieces featuring bold, clean-lined architectural motifs. Red agate, Tahitian pearls, coral and onyx also featured prominently in the 23-piece collection, priced from $20,000 to $190,000 and composed of two necklaces, seven each of bracelets and rings, six pairs of earrings and one brooch, each item one-of-a-kind.
Jewelry is one of the fastest-growing categories in the global luxury goods industry. Earlier this year, the 17th edition of the Bain Luxury Study, published by Bain & Co. for Fondazione Altagamma, reported that shoes and jewelry were the top luxury growth categories last year, gaining 7 percent each, followed by handbags and beauty. In July, Gucci unveiled its own first high jewelry collection. This week, Cartier parent Compagnie Financière Richemont purchased 100 percent of the 100-year-old Italian jeweler Buccellati from China’s Gangtai Group Corp. Ltd.
This is the second time Armani will stage a pre-collection show. In May, the designer mounted his first runway event for a pre-collection in Tokyo, marking the reopening of the Giorgio Armani Tokyo flagship situated in the Ginza shopping district. This is one of the first announcements regarding the increasingly itinerant designer shows. In August, Kim Jones said he was planning to show his Dior pre-fall men’s wear collection in Miami on Dec. 3.
Jones staged his first traveling men’s show last year with a men’s pre-fall runway display in Tokyo, featuring a monumental sculpture by Japanese artist Hajime Sorayama. He will hit Miami two days before the start of Art Basel Miami Beach, one of the highlights of the year for art collectors and fashion brands alike.