Haskell Jewels & Timepieces said it inked a licensing deal with Steve Madden Thursday to make and design its new jewelry and watch line.

The collection is set to launch in better department stores, Steve Madden stores and on stevemadden.com in the fall.  Jewelry will range from $20 to $150, and watches will retail for between $65 and $200.

“Haskell Jewels has proven very successful as licensee of Betsey Johnson watches and jewelry, and we believe that its expertise in the space makes them an ideal partner for this new collection,” said Edward Rosenfeld, chairman and chief executive officer of Steven Madden Ltd.

Gabrielle Fialkoff, president of Haskell Jewels, added: “Steve Madden is a force among U.S. accessory brands….We look forward to creating jewelry and watches that capture the fashion aesthetic that Steve Madden is known for.”

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