Feriel Zerouki of the De Beer's Group.

Feriel Zerouki, senior vice president of International Relations and Ethical Initiatives at the De Beers Group, is being honored with the Initiatives in Art and Culture Award for Leadership in Responsible Practice in Jewelry.

The IAC presents the award annually to a recipient of the jewelry industry, or part of a jewelry-focused organization, that has made a transformational contribution to ethical sourcing and responsible practices in the worldwide gem and jewelry trade.

“Both personally and professionally, Feriel embodies all the attributes that we seek in an honoree, and this award is so well-deserved for all that she has done to champion and further responsible practice and ethical supply chains worldwide,” said Lisa Koenigsberg, president and founder of Initiatives in Art and Culture.

Zerouki originally joined De Beers Group in 2005 and in 2009 she was appointed Best Practice Principles Manager, where she was tasked with embedding the organization’s sustainability program.

In 2018, De Beers Group, lead by Zerouki, partnered with the Diamond Development Initiative to launch GemFair, a pilot program that aims to create a secure and transparent route to market for ethically source artisanal and small-scale mined diamonds. The initiative combines on-the-ground training and engagement with miners on ethical standards with a digital solution to support the traceability of the product.

“I am honored to receive this award from the IAC, an organization that raises the profile of positive work in a range of fields, and all of us at De Beers Group are proud to receive recognition for our work on responsible practices in the jewelry industry,” Zerouki, who is also on the Board of Directors of the World Diamond Council, as well as the Responsible Jewelry Council, said. ”We believe programs such as our ‘best practice principles’ play a key role in setting standards across the sector, while through programs such as GemFair, we are seeking innovative ways to address wider sector challenges proactively. Diamonds must represent the best of us, so we are committed to continue finding ways we can use our leadership and innovations to ensure we are a force for positive change.”

Zerouki will be honored at “Gold: Legacy, Leadership, Luminescence,” an IAC conference to be held on April 4 and 5 in New York.

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